Although noticeably absent at the Bench biennial event this 2008, Experience: Blackout, Piolo Pascual dispels speculations that he is dropping his endorsement of Philippines’ leading lifestyle brand, Bench, for another fashion brand. As a testament to his loyalty to the brand and its corresponding support to him, Bench launches Piolo Pascual’s own line of clothing and signature scent.

On August 16, 2008 at the SM Mall of Asia Music Hall, the Piolo Pascual clothing line named “Just Gets Better” and fragrance “Pure Passion Eau de Toilette” were launched via a mini fashion show cum mini concert.

Piolo enthused that the name for his clothing line was inspired by his personal conviction in life. He added that he did not merely lend his name to the “Just Gets Better” line for Bench, he designed the clothes included in the collection. The clean-cut designs of the clothes is intended for people-on-the-go who wish to be stylish yet comfortable. As for his own fragrance, Piolo was really proud to tell us that the essential oils used in the manufacture of his scent came from the perfume capital of the world, Grasse, France. The “Pure Passion EDT” scent was especially concocted from a balance of musk and fruit scents to embody his idea of a perfect perfume.

Piolo Pascual’s “Just Get Better” line and “Pure Passion” eau de toilette from the Bench premium line are now available at Bench boutiques nationwide.